On February 14, 1976 the newspapers all got rather excited over a report from the Football Association match and ground committee. A proposal was made to the F.A. executive and disciplinary committee that footballers who “kiss and cuddle” could be charged with bringing the game into disrepute. Most of the actual news reporters adopted a rather stiff up-lip - “I say, come on now, chaps” sort of a tone, attributing this kind of unmanly behaviour to having been picked up from foreign players. It’s always those continentals who induce our good innocent lads into all sorts of beastly un-British practices and spoil things for everyone. Cartoonists have the license to point out that it wasn’t exuberant exhibitionism making the crowds antsy, it was the full-throttle man-on-man lip action and what that could really mean. The no kissing and cuddling rule was ultimately rejected by the F.A as “not practicable”.
Stan MacMurtry (“Mac”) in the “Daily Mail”, 15 January 1976
“Giles” in the “Daily Express”, 15 January 1976
This one definitely revels in the taint of mano-a-mano attraction, with every player absolutely avid for a kiss.
Keith Waite in “The Daily Mirror”,15 January 1976
And here, it’s the suggestion that this is all too “adult” to be seen by children.