412: Eat, Drink, and Be Mary

by Vahan Shirvanian
Playboy, May 1975

Is this taken from an existing advertisement for a gay bar of the time? Don’t know.

Is it informed by any awareness that one form of casual address between gay men is “Mary”? Don’t know?

Is it maybe the idea that gay men are inveterate transvestites, hence “Be Mary”? Don’t know?

Sometimes a pun is just a pun