164: Gay Ad - Retirement Home

from "National Lampoon" May 1977

Instead of the usual glowing paradisiacal enticements of the typical senior citizen rest home, the comic discrepancy in this parody arises from its plain balls-out contempt for its prospective gay clientele. That even in an ad, disgust from society is all that is rightly deserved, with no right to ever expect any better. I suspect that the authors of this would claim that this is all ironical, merely a pretence of vicious bigotry. Maybe that’s even the case.