Male narcissism and vanity are terribly dangerous things to provoke and indulge.
If a chap wants to confirm whether he’s good looking then he’s simply got to start eyeing all the other fellows up to see if they’re good looking or not. And once you start eyeing up chaps and start deciding whether they’re attractive, well then, it’s almost inevitable you’ll want to start feeling the other chap’s muscles to compare firmness and vascularity. And maybe slipping into posing pouches to compare builds, and then maybe a shared oiling session. And could a buddy help another buddy by giving a hand?
And then, well, maybe, ooops, oh dear, I’ll get a cloth.
You see the dreadful slippery slope from rugged he-manliness into unspeakable and unnatural depravity. Such a shame.
by Al Jaffee in “Playboy”. August 1966
I’m sure I’ve also seen a parody of those “Charles Atlas” ads, where the wimp of the beach after becoming a muscle-man abandons his erstwhile lady companion to go off for some mutual comparison of vital statistics with his muscley former tormentor.